Marketing is a very tricky business, especially when it comes to movies. While Paranormal Activity has pretty much won the Most Effective Meme-Passing Award for this year, it’s not the only movie making headlines.
As mentioned a few weeks back, director Darren Bousman (Saw II-IV, Repo) has been pimping the hell out of his remake of Mother’s Day, and doing a pretty impressive job of keeping that flick from slipping head first into the I-Could-Give-a-Rat’s-Ass pit reserved for most remakes. Despite a hectic schedule and countless details to pore over with the production, the dude’s been keeping the Twitter faithful apprised of everything that happens on set, working Facebook like a pro, and now…
Now we’re all a little red faced after the “balloon boy” fiasco of last week. It turns out that, after a long diet of reality TV, we’ll pretty much believe anything at this point. So it’s perfectly natural to question whether Bousman has the ability to pull off a fake police raid on his own movie production in Winnipeg. Personally, I would think even more of him if he did actually manage to make this happen.
What’s that? How did I find out about the police raid, you ask? Why from his Facebook page of course.
To better understand Darren Bousman and how he got his start in this business, check out the chapter on Bousman in The New Horror Handbook.